Market Validation Workshop with Rob Adams

Posted by Canterbury Software on 6 July 2012 | 0 Comments

Tags: events

Internationally renowned entrepreneur, investor, author and market validation specialist Dr Rob Adams arrived in New Zealand yesterday and was welcomed at the ICEHOUSE with a pitch competition before he was off to Tauranga to deliver the first Market Validation Workshop today.

Rob will be back in Auckland for the ICE Network event tomorrow before flying down to Christchurch where he will deliver a Market Validation Workshop on Monday.

The workshop is an amazing opportunity for Start-ups and established business people alike to learn how to evaluate opportunities and get the right product to market, first time.

The statistics today around product failure are disturbing! Only 35% of new products launched by established companies succeed in the market; moving to the start-up world this figure drops to 10%. Market Validation expert, Dr Rob Adams has developed a proven methodology to improve your odds and reduce the risk associated with launching new companies or products. This one day session covers the strategy and tactics of Market Validation using a three-step process, as outlined in his book If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, 2010). The workshop will be a highly interactive session covering the market validation process in detail, using examples and case studies to demonstrate key concepts.

Date & Time: Monday 9 July, 8.30am – 2.30pm

Venue:  Westpac Hub, 55 Jack Hinton Drive, Addington, Christchurch.

We have a few remaining tickets so get in quick before they are all gone.

Click here to register now.