Ian McCrae, Orion Health

World-leading New Zealand software company Orion Health is the only global, independently owned eHealth software company with proven experience in delivering interoperable, connected solutions for healthcare facilities, organisations and regions.

Ian McCrae founded Orion Health in 1993 with a five-person staff in Auckland, New Zealand. Under his stewardship, the company has seen unprecedented growth and success. With nearly 400 staff members operating across four continents, Orion Health has introduced its health integration software to every major market.

Ian is one of 11 members of the New Zealand Government's Information and Communication Technology (ICT) Taskforce, formed to identify ways to boost the sector's economic contribution. As an industry visionary, Ian spearheaded the formation of New Zealand's Health IT Cluster, a group of 25 companies collaborating to promote New Zealand's unique software solutions overseas, increase the country's export sales and introduce new jobs to the local market.

Business Breakout: Owen Scott, Concentrate Ltd

HI-TECH MARKETING's "SECRET SAUCE"

Results from the PWC-sponsored study - now in its 3rd year. Insights into the sales and marketing behaviour of High Tech Companies in New Zealand during 2011

What are the secrets to being successful as an exporter of hi-tech products and services?

The third annual Market Measures survey has some fascinating insights into the question, revealing what marketing activities correlate with high growth. Market Measures is a collaboration of Kiwi tech marketing companies Concentrate and Swaytech, and is sponsored by PWC.

Selecting markets, partnering and pricing were all key issues for respondents, as was promotional strategies, especially the rapidly growing use of social media.

Come and listen to a summary of the study, and explore the implications with its authors and your hi-tech industry colleagues. A full copy of the report will be made available to all attendees.

www.marketmeasures.co.nz

Technical Breakout: Will Bryant, Powershop

POWERING AN ELECTRICITY REVOLUTION

Will is a Ruby on Rails consultant who works with Rails development teams to make big projects healthy and scaling up. After technology startups doing everything from anti-spam to hairstyle modeling, Will joined the global Ruby on Rails movement which is accelerating software development to work in the modern commercial environment. Powershop brings disruptive innovation to the New Zealand electricity industry, giving customers what they really want - better service, new products, and a website that actually works. Keeping New Zealand's highest-ever industry customer satisfaction ratings while winning awards for its innovative products and web app means continual change and improvement at a speed traditional software development practices can't manage. Will demonstrates how Powershop uses infrastructure like Ruby on Rails, Linux, and Haproxy and development tools like Cucumber, Git, and Beetil to respond to new business challenges quickly and keep the electricity shop humming.